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Display advertising puts your brand in front of potential customers as they browse websites, watch videos, read news, and use apps across the internet. It is one of the most powerful ways to build brand awareness, stay top of mind, and bring back visitors who have already shown interest in your business. At Makira, we create and manage display ad campaigns that are visually compelling, precisely targeted, and built to deliver measurable results.
We manage display advertising across the Google Display Network, which reaches over 90% of internet users worldwide through millions of websites, apps, and platforms. Every campaign starts with a clear targeting strategy, using a combination of audience demographics, interests, browsing behaviour, and contextual relevance to make sure your ads are shown to the people most likely to engage with your business. We handle the full creative production including banner design in all standard sizes, ensuring your ads look professional and on-brand across every placement.
Remarketing is one of the most valuable applications of display advertising and it is a core part of how we use this channel. We set up remarketing campaigns that follow up with people who visited your website but did not take action, reminding them of your brand and bringing them back when they are ready to convert. We also run awareness campaigns targeting cold audiences in specific locations across the UAE and GCC, building familiarity with your brand before they even start searching. All campaigns are tracked, tested, and continuously optimised to improve click through rates and reduce your cost per result over time.
Display advertising shows visual banner ads to targeted audiences as they browse websites, use apps, and watch videos online. Unlike search ads which appear when someone searches for something specific, display ads reach people based on who they are and what they are interested in, making them ideal for brand awareness and remarketing.
Search ads appear at the top of Google when someone searches for a specific keyword. Display ads appear across millions of websites and apps based on audience targeting. Search ads capture existing demand while display ads build awareness and keep your brand visible. Both work best when used together.
We create display ads in all standard Google Display Network sizes including leaderboard, medium rectangle, large rectangle, half page, and mobile banner. Every size is designed to look professional and consistent with your brand identity.
Remarketing tracks visitors to your website using a pixel and then shows your display ads to those visitors as they browse other websites. It is a highly cost effective way to re-engage warm audiences who already know your brand and are more likely to convert.
Reach out via makira.ae or email us at info@makira.ae. We will review your current advertising activity, understand your goals, and put together a display advertising strategy tailored to your business.
Dubai
Abu Dhabi